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SCHOLARLY (academic journals) |
POPULAR (magazines and newspapers) |
|
|
Target Audience (Who is it written for?) |
Experts, scholars, researchers, students | General public |
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Credentials of the Author(s) (Experts? Journalists?) |
Experts, scholars, researchers |
Journalists, staff writers, guest writers |
|
Writing Style (Easy to read? Specialized language?) |
Technical or specialized language |
Easy to read
|
|
Design (Graphics? Layout?) |
Serious-looking, may contain charts/graphs |
Color pictures and advertisements |
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Cited Sources (Is there a list of references?) |
Always with a long list of references |
Usually with no references |
|
Other distinguishing traits? |
Lengthy articles |
Glossy paper |